Event Spotlight: WeWork First Year Anniversary Party in Boston
WeWork celebrated its first year in Boston with an anniversary party as magnificent as the city itself. On the day of the event, stunning food, spectacular cocktails and upbeat entertainment welcomed 1,000 people from the Boston community.Our challenge was to engage guests and encourage them to circulate among the floors, and we accomplished this by transforming each floor into a unique experience. Based on the chatter among guests, it was clear that the different food stations and specialty cocktails did their jobs.
Setting the Scene
The anniversary party venue featured wood panel walls and modern designs that lent themselves to a contemporary celebration. Boston Event Lighting and Films provided moving/intelligent lighting and A/V featuring blue and green hues to enhance the ambience.In addition to a neon sign with the slogan “We Work Better Together,” we drove home WeWork’s message with these anniversary party decorations:- Food signs: innovative dishes introduced by modern displays were one way we reinforced WeWork’s culture. We displayed menu items with framed clear panels that labeled dishes “WeWork” at the bottom.
- WeWork posters: grand signs delivered messages like “BECOME A MEMBER OF OUR COMMUNITY” and “BEAUTIFULLY DESIGNED COLLABORATIVE WORKSPACE.” Intended to complement the anniversary party theme, these posters featured contemporary business backgrounds.
- Party favors table: as guests left, WeWork wished them a “good night” with mini notebooks and pennants that remind guests to “Do What You Love.”
Anniversary Party Food Stations
We created a custom anniversary party menu including several unique food stations as well as an open bar and signature cocktails. We also took care of the liquor liability and bar set up so WeWork could simply enjoy their big first year celebration. Most guests could not settle on one food station, so they visited multiple floors to enjoy several of these menu items:Second Floor: “Work Hard, Play Hard”Guests enjoyed a Cranberry Manhattan cocktail and these tasty bites:- Seasonal crudité shooters: served in a creamy buttermilk basil sauce
- Italian meatballs: enjoyed in a crushed tomato sauce
- Popcorn bags: flavored with traditional butter or jazzed up with rosemary & sea salt or truffle flavors
- Warm buffalo chicken dip: alongside pretzel bites
- Tomato and walnut tabouleh
- Chickpea and parsnip hummus
- Whipped feta with sweet pepper relish
- Muhammarra
- Stuffed grape leaves
- Citrus roasted olives
- Pita chips + grilled focaccia
- Spanish Grilled Cheese: manchego, olives, red peppers
- BBQ Brisket Grilled Cheese: pepper jack, fried onions
- Italian Grilled Cheese: pesto, roasted tomatoes
- Portobello: gouda, crispy kale, truffle
- Smoked Salmon: creme fraiche, lemon, arugula
- Tomato + Basil
- Spinach + Artichoke
- Roasted Apple: leeks, cheddar Grab Some Dim Sum Traveling Cart A crisp display of dim sum circulated the room, offering foods like sushi that are known to foster socialization.
- Steamed Vegetable Dumplings: soy lime vinaigrette
- Shanghai Noodle Boxes: julienned vegetables
- Sushi: spicy tuna, California roll, vegetable maki